The Product Data Lab

Google are testing new shopping ad (PLA) formats

Google is currently in the process of testing a new and quite unusual Product Listing Ad (Shopping Ad), unusual in that it is the largest ad that has ever been seen in their search results.  

13-Jul-2015 12:55:33

Top Tip for Maximising Product Data Quality #8 - Landing Pages

Ensuring valid, product-level landing pages may seem like obvious advice but you would be surprised at how many retailers have broken links in their product feed, where the product or page no ...

10-Jul-2015 15:46:00

Top Tip for Maximising Product Data Quality #7 - Stock

Including accurate stock levels within the product feed (or having a secondary data feed for such information) allows consumers to only view those products which they are actually able to ...

09-Jul-2015 15:42:00

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By powering optimum product data, Intelligent Reach helps retailers & brands optimise the offsite product discovery journey, ensuring no matter when or where your ideal customers interact, they will find your products and convert.

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