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The Product Data Lab

Bing respond to Google's PLAs with their new Shopping Ads

 Having launched a beta test last April, Bing have now announced that Shopping Campaigns are now available to all customer in the US.

04-Aug-2015 09:30:00

Top Tip for Maximising Product Data Quality #10 - Continually optimise

Optimising your product data is one thing, ensuring it remains up to date and optimised is another. Retailers should update their product data feeds at least daily to ensure accuracy.

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14-Jul-2015 15:57:00

Amazon's Prime Day said to be bigger than Black Friday

Amazon is claiming that Prime Day will be the biggest sales day in its history, eclipsing even Black Friday.  Here is what to expect...

14-Jul-2015 11:38:59

Top Tip for Maximising Product Data Quality #9 - Localisation

The internet has facilitated more rapid international expansion for many. However, as retailers break into new markets it is important that they fully localise their product data to set themselves up ...

13-Jul-2015 15:52:00

Top Tip for Maximising Product Data Quality #8 - Landing Pages

Ensuring valid, product-level landing pages may seem like obvious advice but you would be surprised at how many retailers have broken links in their product feed, where the product or page no ...

10-Jul-2015 15:46:00
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By powering optimum product data, Intelligent Reach helps retailers & brands optimise the offsite product discovery journey, ensuring no matter when or where your ideal customers interact, they will find your products and convert.

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