hero-slide1.jpg

Blog

Instagram's targeted advertising to reach 14m UK users

With 300m global active users, 14m UK Instagram account holders access the social platform monthly.  This user base has doubled in the last 2 years.  

Amazon's Prime Day said to be bigger than Black Friday

Amazon is claiming that Prime Day will be the biggest sales day in its history, eclipsing even Black Friday.  Here is what to expect...

Consumers are more likely to trust User Generated Content than brand images.

Photos taken by consumers are becoming more acceptable to retailers and brands as marketers leverage user-generated content (UGC) to signal authenticity and resonate with consumers.