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The Product Data Lab

Top Tip for Maximising Product Data Quality #5 - Product Identifiers

Consumers often search and compare products by unique identifiers such as EAN’s, MPN’s and UPC’s, thus it is vital to include these if they exist.

07-Jul-2015 15:32:00

Top Tip for Maximising Product Data Quality #2 - Product Type

The “product type” indicates the items category, enabling online channels to correctly classify items.

02-Jul-2015 15:13:00

Top Tip for Maximising Product Data Quality #1 - Title Optimisation

The name of your item is not only the first thing most consumers search for, it is also the primary influencer of search algorithms.

01-Jul-2015 15:04:00
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By powering optimum product data, Intelligent Reach helps retailers & brands optimise the offsite product discovery journey, ensuring no matter when or where your ideal customers interact, they will find your products and convert.

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