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The Product Data Lab

Google's Product Listing Ads in the Lead of Retail Search Marketing: How You Can Take Advantage

Since the introduction of carousel ads in 2016, the reach and popularity of Google Shopping Ads (aka Product Listing Ads) has skyrocketed. PLAs in Q1 of 2018 ...

03-May-2018 10:00:00

Why Marketplace Growth is Good News for Retailers

Over the last few years marketplaces have exploded; not just as a convenient way to shop, but also a channel on which brands can list their products.

 

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02-May-2018 10:00:00

Why Bidding up on Underperforming Product Ads Is a Waste of Money

A product is underperforming, invisible to consumers or simply has a low click-through rate. You need to enhance visibility and clicks, fast.

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23-Apr-2018 16:58:29
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By powering optimum product data, Intelligent Reach helps retailers & brands optimise the offsite product discovery journey, ensuring no matter when or where your ideal customers interact, they will find your products and convert.

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