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The Product Data Lab

The Benefits of Advertising on Instagram

As the old idiom states: an image is worth a thousand words, which may be why the social media app, Instagram, is growing at a rapid rate, with over 800 ...

27-Apr-2018 17:10:22

Amazon Files Patent for “Voice-sniffing” in an Effort to Enhance Product Ad Personalisation

Have you ever spoken about something in proximity to your phone or your virtual assistant, only to see an ad for that same product hours later? Coincidence, ...

13-Apr-2018 10:09:04

Google are testing new shopping ad (PLA) formats

Google is currently in the process of testing a new and quite unusual Product Listing Ad (Shopping Ad), unusual in that it is the largest ad that has ever been seen in their search results.  

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13-Jul-2015 12:55:33
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By powering optimum product data, Intelligent Reach helps retailers & brands optimise the offsite product discovery journey, ensuring no matter when or where your ideal customers interact, they will find your products and convert.

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