Eccomplished, the ecommerce research consortium of which Intelligent Reach forms part, has been undertaking in-depth research into the growth, performance and investment plans of UK retailers in the online markets. Last week our very own MD Steve Rivers published his research identifying a recession-busting sense of optimism amongst online retailers. You can read this research here.

Darren Hitchcock, of Intelligent Reach's eccomplished partner RichRelevance has written the second article in the series - aiming to identify where online retailers will be investing and planning for growth, and why. You can read the article on eccomplished - but if it's a quick summary you're after, Darren points out that 74% of online retailers are choosing to invest in customer loyalty and retention. This priority reflects the relative maturity of the online retail market and the critical importance of customer retention. However, Darren warns that many retailers are failing to correctly grow revenues from existing customers by neglecting to correctly track and understand customer behaviour.

Quality insight is crucial - something we know all about at Intelligent Reach. We help our clients gain targeted, thorough insight into their clients' online shopping behaviour, and are able to identify future areas for growth whilst supplying the reach necessary to attain that growth via our intelligent platform. This is one of the major reasons we work with our partners in the eccomplished consortium - to gain the insight necessary for our customers.